6 SEO Reporting Tools Worth Considering

Semrush is the best SEO reporting tool for SEO professionals and agencies who want to save time with an all-in-one tool.

If you’re looking for a low-budget option, SE Ranking is the way to go.

And if you oversee the marketing operations as a whole and would like to see all your digital marketing efforts (including SEO) in one place, Databox is the best.

After in-depth testing, we’ve curated the list of the six best tools for your SEO reporting needs. Keep reading to see which tools are worth considering.

What to Look for in SEO Reporting Tools

• Keyword rankings: Monitor your progress on targeted keywords to see if your SEO efforts are paying off.
• Organic traffic: Track how many visitors your website gets from search engines—a key indicator of your SEO success.
• Backlinks analytics: Understand who links to your website and identify opportunities to build more high-quality links.
• Website health: Check for technical SEO issues like broken links or slow loading times that can hurt your rankings.
• Scheduled reporting: Save time and effort by scheduling reports to be generated and delivered automatically to your clients every month (or at your preferred interval).
• Report templates: Use pre-built templates for common reporting scenarios like monthly progress updates or competitor analysis.

SEO Reporting Tool Criteria

• Performance tracking: Does this tool track important performance metrics? For example, keyword rankings, organic traffic, backlinks, and site health.
• Data accuracy: Is the ranking data reliable and accurate? Does it show any discrepancies or errors?
• User-friendly interface: Is user experience intuitive? Is it easy to make reports with no technical background?
• Customizable reporting: Does the tool allow you to customize your reports to show the data that matters to you most? Does it allow white labeling?

What’s The Best SEO Reporting Tool?

1. Semrush – Best for overall SEO functionality
2. SE Ranking – Best for SEO and social insights
3. Serpstat – Best for detailed reports on keyword rankings and changes
4. SEO Powerhouse – Best for rank tracking and site audits
5. Databox – Best for visualizing data
6. Google Looker Studio – Best for pulling data from multiple sources

1. Semrush

Best for overall SEO functionality.

Price: Starts at $129.95/month with a 7-day free trial.

Semrush is a leading online visibility management platform. It offers all the features you need to monitor and improve your website SEO. It has a user-friendly interface and is scalable as your business grows.

The Best Part

Semrush provides ready-made PDF report templates. You can choose the one that meets your reporting needs and customize it. Then, set your template to automatically generate data and get sent to your clients or other stakeholders at a certain date each month.

Semrush also analyzes your site health and provides actionable recommendations for you to improve your SEO.

The Worst Part

While Semrush is an all-in-one SEO toolkit, its diverse features may seem overwhelming at first. However, its intuitive interface and extensive knowledge base make it easy to get familiar with the platform.

Key Features

• Domain analytics: Get a general view of your metrics and SEO performance trends compared to the last 30 days. These metrics include authority score, organic traffic, organic and paid keywords, and referring domains.
• Position tracking: Monitor the rankings of any domain, subdomain, subfolder, or URL for any keyword over time. You can also track keyword rankings across different devices and locations.
• Site audit: Take a look at your site health and identify technical SEO issues that are holding your website back from ranking higher in search results. This feature also gives you a list of actionable recommendations that you can implement to improve your website’s SEO.
• Backlink analysis: See who is linking to your website, where those links are coming from, and what their authority scores are. You can also track your competitor’s backlinks to see how they are building their link profile.
• Customizable reports: Create custom reports that include the data that is most important to you. You can also brand your reports with your logo and company details. 
• Pre-built templates: Use Semrush’s pre-built SEO reporting templates like Monthly SEO Report, Full Site Audit Report, and more.
• Automated reports: Schedule reports to be automatically generated and regularly sent to you or your clients.

Pricing 

Semrush offers four pricing plans:

• Free: You can set up one project and track up to 10 keywords. Best for testing the waters.
• Pro: $129.95/month. Set up five projects, track 500 keywords, and get 10,000 results per report. You can send five auto-generated and scheduled reports. This plan is best for newbies and small teams.
• Guru: $249.95/month. Set up 15 projects, track 1,500 keywords, and get 10,000 results per report. You can send 20 auto-generated and scheduled reports. Integrate Google Looker Studio so you can present your SEO data using visual charts. This plan is best for agencies and mid-size businesses.
• Business: $499.95/month. Set up 40 projects, track 5,000 keywords, and get 50,000 results per report. You can send 50 auto-generated and scheduled reports and integrate Google Looker Studio so you can present your SEO data using visual charts. This plan is best for large agencies and enterprises.

Annual plans provide up to 17% savings.

2. SE Ranking

Best for SEO and social insights.

Price: Starts at $55/month with a 14-day free trial.

SE Ranking is an SEO toolkit. It allows you to perform SEO tasks like keyword research and competitive analysis, as well as website audits, position tracking, and backlink monitoring.

The Best Part

You can set up logins for your clients so they can see the SEO progress firsthand any time they’d like to.

SE Ranking also provides PDF templates and lets you automate sending them to clients at your preferred dates.

The Worst Part

SE Ranking’s backlink analysis occasionally misses some links, leaving you with an incomplete picture. This can make your competitor research and link-building strategies less informed.

Key Features

• Scheduled reports: Send automated updates to clients or analyze progress at your own pace.
• Backlink monitoring: Stay notified about new backlinks or any changes in your backlink profile.
• Site audit: Identify technical issues on your website that might be impacting your SEO performance.

Pricing 

SE Ranking offers a 14-day free trial and three subscription plans:

• Essential: $55/month for one manager seat*. Manage and report 10 projects.
• Pro: $109/month for three manager seats. Manage and report unlimited projects. This plan allows you to integrate Google Looker Studio. You can also get historical data on keywords and domains (previous three months).
• Business: $239/month for five manager seats. Manage and report unlimited projects. Get all-time historical data on keywords and domains.

Annual plans provide a 20% discount.

*You can buy an additional manager seat for $20/seat per month with any subscription plan.

3. Serpstat

Best for detailed reports on keyword rankings and changes.

Price: Starts at $59/month with a 7-day free trial.

Serpstat is a keyword and ranking research tool that allows you to monitor your SEO performance and analyze competitors’ websites.

The Best Part

Serpstat shows how your site, as well as your competitors’ sites are performing in organic and paid search.

The Worst Part

User interface of custom reports might be a little confusing. As an SEO professional, you shouldn’t have any issues, but your client might have difficulties understanding what the data represents.

Key Features

• Customizable reporting: Simply move the sections up and down, and add or remove the sections to show the data that matters to you the most.
• Competitor analysis: Compare your site against your competitors. Check out their keyword rankings, common keywords they’re using, and their visibility index.
• Save your own reporting templates: Customize the report as you’d like to and save the template for later use.

Pricing

Serpstat offers three pricing plans and a custom package for enterprises:

• Individual: $59/month with a 7-day free trial. This plan allows you to export your report to PDF or share it with your colleagues using the link.
• Team: $119/month with a 7-day free trial. You can schedule up to five reports to be automatically sent to your clients. This plan also enables you to add your branding to your reports.
• Agency: $479/month with no free trial available. You can schedule up to 50 reports and white-label them.

Annual plans save you from $108 (on an individual plan) to $828 (on an agency plan) per year.

4. SEO Powersuite

Best for rank tracking and site audits.

Price: Free for individual use, $299/year for companies, and $499/year for agenciesSEO Powersuite is a desktop SEO software that consists of four applications:

• Rank Tracker: To monitor your rankings, analyze competitors, and look for new keyword ideas.
• WebSite Auditor: To run in-depth site audits, find technical issues, and optimize site structure.
• SEO SpyGlass: To find backlink opportunities for any website.
• LinkAssistant: To do link prospecting and plan outreach campaigns.

The Best Part

SEO Powerhouse lets you customize your SEO reports to the finest details. It also comes with unlimited keyword tracking capabilities on every subscription plan—even on the free one.

The Worst Part

SEO Powerhouse is a desktop software. So you have to install it on your MacOS, Windows, or Linux system.

Another downside of this tool kit is that you can’t purchase plans on a monthly basis. You have to commit to it for at least one year.

Key Features

• Keyword rankings and visibility: This feature helps you identify which search engines your site dominates and for what keywords.
• Drag-and-drop report builder: Choose the data points, visualizations, and layout to create custom reports that meet your specific needs and audience.
• Pre-built templates: Use ready-made report templates to save time.
• White-label branding: Brand reports with your logo and colors for professional presentation (included in enterprise subscription).

Pricing

SEO Powerhouse offers three subscription plans:

• Free: This plan gives you unlimited evaluation opportunities. However, it doesn’t allow you to save projects or share them with your clients.
• Professional: $299/year. You can save unlimited projects and customize your reports in the app. You can print your reports directly on paper with SEO Powerhouse watermarks.
• Enterprise: $499/year. You can save unlimited projects and white-label your reports. You can print your reports, save them as PDF/HTML, email them directly to your clients, or get a sharing link. This plan also allows you to schedule your reporting and set them for recurring delivery.

The 2-year plan provides a 20% discount, while a 3-year subscription saves you 34%.

5. Databox

Best for visualizing data.

Price: Offers a free plan. Paid plans start at $59/month with a 15-day free trial.

Databox allows you to view data from multiple sources in one visual dashboard. It has more than 70 one-click integrations, including Google Search Console, GA4, and Semrush, for your SEO reporting needs.

With Databox, you can also track your inbound and social media campaigns along with your SEO performance.

The Best Part

Databox allows you to showcase and visualize your SEO data and reports. You can then automatically send these reports as updates into Slack and email.

You can also track your SEO success against company needs with the goals feature.

The Worst Part

You need to connect Databox to Google Search Console, Semrush, or other apps to collect your SEO data.

Key Features

• Integrations: Connect your Google Search Console, Semrush, or other SEO tools for Databox to fetch your SEO data.
• Goal tracking: Set a goal for any metric and track your performance against it to make sure you’re on the right track to reaching it.
• Dedicated dashboards: Create unlimited dedicated dashboards for your SEO performance. For example, have SEO overview, Semrush position tracking, and keyword milestones dashboards separate.
• Pre-made templates: Use SEO reporting templates to save time and take the guesswork out. You can then use the drag-and-drop feature to customize your report.
• Automated reporting: Let your report templates automatically generate data and schedule them to be sent out directly to your clients.

Pricing

Databox offers a 15-day free trial and five pricing plans:

• Free: Monitor your most important metrics for up to three data sources. Data gets updated daily, and you’ll get access to 11 months of historical data. With a free plan, you can build custom dashboards, monitor your SEO performance everywhere, and easily share them with your team.
• Starter: $59/month to monitor metrics for up to three data sources. You can connect each additional data source at $6/month. Your data gets updated every four hours. With the Starter plan, you get access to 11 months of historical data, and you can monitor and report more thoroughly. 
• Professional: $169/month to monitor metrics for up to three data sources. You can connect each additional data source at $6/month. Your data gets updated hourly, and you get access to 24 months of historical data for up to 300 custom metrics.
• Growth: $399/month to monitor metrics for up to three data sources. You can connect each additional data source at $6/month. Your data gets updated hourly, and you get access to unlimited historical data for up to 1,000 custom metrics.
• Premium: $999/month to monitor metrics for up to 100 data sources. You can connect each additional data source at $6/month. Your data gets updated hourly, and you get access to unlimited historical data for unlimited custom metrics.

Annual plans provide a 20% discount.

In addition to standard subscription plans, Databox offers add-ons. For example, you can purchase branding and white-labeling add-on for $250 per month. Or guided onboarding for a one-time fee of $500-$1,000, which means you’ll get training and consulting on setting up Databox for your company or clients.

6. Google Looker Studio

Best for pulling data from multiple sources.

Price: Free. The advanced plan costs $9/user per project per month.

Like Databox, Google Looker Studio connects to about 900 data sources to enable you to visualize your marketing performance across multiple platforms.

While Looker Studio is not primarily an SEO tool, it still shines as an SEO reporting tool. It’s because of its capability to connect to various SEO data sources and to present data in a visually appealing and informative way.

The Best Part

It’s easy to create reports based on data from various different sources like Google Sheets, analytics, and APIs in one place.

The Worst Part

Looker Studio lacks built-in SEO data collection and analysis. You need to connect to Google Search Console, Semrush, or other SEO tools to grab data for your reports.

Key Features

• Report templates: Looker Studio offers a library of report templates. You can pick the template design of your choice and visualize your data in minutes.
• Data connectors: Connect your data sources to build your SEO reports. You can connect to a wide range of data sources, including Google Search Console, Google Analytics, Semrush, Ahrefs, and SEOTesting.com.
• Report embedding: Include your Looker Studio report on your website or intranet. This makes it easy for you to tell your data story to your clients or your team.

Pricing

Google Looker Studio offers two plans:

• Looker Studio: Free forever for creators and report viewers. Includes self-service business intelligence.
• Looker Studio Pro: $9 per user per project per month. This plan is best for enterprise customers who need expanded administrative features like team content management. It includes department-level business intelligence with Google Cloud support and system administration.

Ready to Pick an SEO Reporting Tool? Here Are Our Top 2 Picks

1. Semrush: It’s the best all-in-one SEO solution for businesses of any size. You can either use Semrush’s pre-made SEO reporting templates to save time or create one from scratch. Either way, these reports are highly customizable, so you can highlight the data that matters to you the most. What’s great about the Semrush reporting tool is that you can schedule your reports to be automatically generated and sent to your clients and stakeholders. 
2. SE Ranking: It’s an intuitive SEO tool with simple design and features. Like Semrush, SE Ranking also allows you to automate your reporting. It’s the best budget-friendly option if you only need basic SEO features.

Now that you’ve reviewed our list, it’s time to pick the one that meets your SEO reporting needs.

If Semrush is your choice, read our in-depth Semrush review where we walk you through how to get the most out of this tool.